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American bike manufacturing company

Expedition Bicycle Corporation

Type	Private company
Manufacture	Bicycles
Founded	1975; 47 years ago  (1975)
Headquarters	Waterloo, Wisconsin , United states
Central people	John Burke, President
Products	Bicycles and related components
Revenue	U.s.$900 million (est.) (2013)[1]
Number of employees	1,800[1]
Parent	Intrepid Corporation
Subsidiaries	List Trek India Fahrradhandel Gesellschaft GmbH& (Austria) Bikeurope BV (Netherlands) Expedition Kingdom of denmark Trek Wheel GmbH (Germany) Trek Japan Bike USA S.L. (Espana) Trek Fahrrad AG (Switzerland) Trek UK Trek Korea Electra Bicycle Company
Website	trekbikes.com

Trek Bicycle Corporation is a wheel and cycling production manufacturer and benefactor under brand names Trek, Electra Bicycle Company, Bontrager, and Diamant Bikes. The visitor has previously manufactured bikes under the Gary Fisher, LeMond Racing Cycles, Klein, and Villiger Bikes brand names. With its headquarters in Waterloo, Wisconsin, Expedition bicycles are marketed through ane,700 independently owned bicycle shops beyond North America, subsidiaries in Europe, Asia, South Africa, as well as distributors in 90 countries worldwide. Near Trek bicycles are manufactured outside the U.s., in countries including kingdom of the netherlands, Frg, Taiwan, and Red china.^[ii]

History [edit]

1975–1979 — The early on years [edit]

In Dec, 1975, Dick Shush and Bevil Hogg established Expedition Bicycle as a wholly owned subsidiary of Roth Corporation, a Milwaukee-based appliance distributor. In early 1976, with a payroll of five, Trek started manufacturing steel touring frames in Waterloo, Wisconsin, taking aim at the mid to high-end market place dominated by Japanese and Italian made models. Expedition built nearly 900 custom hand-brazed framesets that first twelvemonth, each selling for simply nether $200. Afterward that aforementioned twelvemonth Expedition Bike was incorporated. In 1977, Penn Bicycle in Richfield, Minnesota became the commencement Trek retailer in the earth. Inside iii years, Expedition sales approached $ii,000,000 in 1979.

1980–1984 — Trek becomes a business [edit]

Hampered without additional manufacturing capacity, Trek sales plateaued in the tardily 1970s. In merely a few years Trek had outgrown its original "red barn" manufacturing facility—a former carpeting warehouse. Recognizing the need for expansion, in 1980 Expedition bankrupt basis on a new 26,000 sq ft (2,400 one thousand^two) corporate headquarters on the outskirts of Waterloo.^[3] Company co-founder Dick Burke would later recall that "it wasn't until nosotros built the new manufactory that we became a business." With more factory space available, Trek expanded its manufacturing to include complete bikes. In 1981, Trek entered the steel route racing wheel market place, introducing the "Pro" line, including the 750 and 950 models, and in 1983, Expedition built its first mountain bike, the 850. In 1984, Trek ventured into the aftermarket parts and accessories business, launching its Trek Components Group (TCG) department.

1985–1991 — Technology frontier [edit]

In 1985, borrowing technology from the aerospace industry, (and bike companies such as Alan and Vitus), Trek introduced its start bonded aluminum bicycle frame, the 2000^{[ commendation needed ]}. The introduction of bonded aluminum to Expedition's production line proved very problematic for a company that had built itself on hand-brazed steel frames. Manufacturing ground to a halt as Expedition worked to figure out how to build bonded frames in a production surround. A year later, Trek followed upwardly the success of the 2000 with a 3-tube carbon composite model, the 2500. Thus began Trek'south foray into carbon fiber. That same year, to keep up with chop-chop growing sales, Trek added some other 75,000 sq ft (7,000 m²) of manufacturing space to its Waterloo headquarters. In 1988, Trek introduced "Trek Wear," marker the company'south entry into the cycling dress business organisation. A year later, Trek expanded into foreign markets, opening subsidiary offices in the UK and in Germany. That same yr, Trek introduced its Jazz make of bicycles, a collection of entry-level and kids' bikes designed by Expedition simply manufactured in Taiwan. Jazz bicycles were discontinued in 1993.

1989 was a pivotal year for Trek, marking the year that the company unveiled its first molded carbon fiber frame, the Trek 5000. The 5000 frameset (monocoque carbon frame plus bonded aluminum fork) had an advertised weight of 3.3 lb (1.5 kg). Designed past Trek only built past Brent Trimble, an exterior manufacturer, the 5000 suffered enough quality problems that it was discontinued later only one year. Merely the lessons learned from the 5000 would prove to be instrumental in driving Trek to develop its own carbon manufacturing capabilities in the coming years.

In 1990, Trek adult a new category of bicycle that combined the condolement features of a mount bike with the quick ride of a road bike: MultiTracks, Trek'southward beginning line of hybrid bikes, were born. That same year, Trek as well introduced its first line of kids' bikes. In 1991, Trek opened its first company-endemic retail store in nearby Madison, Wisconsin. In addition to showcasing a total line of Trek products, the Trek Store served as a hands-on sales training center for employees from Trek'due south headquarters who lacked retail experience. The store also provided an outlet for Expedition to exam merchandising and marketing ideas before expanding them to its network of contained bicycle retailers.

1992–1996 — OCLV and acquisitions [edit]

In the early 1990s, Trek'due south director of applied science, Bob Read, attended an aerospace manufacture trade show in Salt Lake City, Utah, somewhen meeting upwardly with a closed mold tooling company called Radius Engineering. That visit convinced Read that Trek'southward time to come success depended on edifice frames from carbon fiber, a fabric he envisioned could be used to make calorie-free, strong frames. Having lived through the troubled introduction of the 5000, Trek invested heavily in in-house carbon fiber manufacturing capabilities. In 1992, Expedition unveiled its first home-grown, full-carbon framed bicycles, the 5500 and 5200, featuring OCLV Carbon frames. OCLV stands for "Optimum Compaction, Low Void" and refers to Trek's proprietary process for creating carbon structures that exceed aerospace standards. Weighing only ii.44 lb (one.11 kg), the 5500 frame was the world'due south lightest production road frame. To make room for its new OCLV manufacturing facility, Expedition expanded its Waterloo headquarters again to a total of 140,000 sq ft (xiii,000 m^two). 1992 marked another outset for Trek: its get-go full suspension mount bike, the 9000-series, which featured Expedition'southward T3C (travel is three times compression) suspension system.

In 1993, Trek introduced its first OCLV Carbon mount bike frames, the 9800 and the 9900, which at 2.84 lb (1.29 kg) was the world'southward lightest production mountain bike frame.

In 1993, Trek also acquired Gary Fisher Mountain Bikes, named afterward Gary Fisher, one of the inventors of the mountain bike and one of the nigh popular names in off-road cycling. Fisher had founded Gary Fisher Mountain Bikes in 1983 and sold his company in 1991 to Taiwan'south Anlen visitor, remaining on every bit President. In 1992, Howie Cohen, who had previously imported Nishiki, Azuki and Kuwahara bicycles, assisted Gary Fisher with his make^[iv] — eighteen months later brokering the acquisition of Fisher by Expedition (in 1993).^[4]

In 1994, Trek entered the growing home fitness arena, introducing Trek Fettle Exercycles. In 1996, Trek discontinued the Exercycle line, spinning off its fettle division into an independently-owned company, renamed Vision Fitness.

In 1995, Trek introduced its total suspension Y bicycle, a deviation from traditional bike blueprint. The Y bike sold well, and won an "Outstanding Design and Engineering Accolade" from Popular Mechanics mag. Also in 1995, Trek made a number of business moves in club to diversify its production offering and gain market share, acquiring Klein Bicycles, a Chehalis, WA, manufacturer of premium aluminum-framed bicycles, besides as Bontrager Cycles, a Santa Cruz, CA-based manufacturer of wheel components and hand-built steel frames. Trek also signed a long-term licensing agreement with Greg LeMond, the 3-time Tour de French republic champion and the first American to win the Tour—to pattern, build, and distribute LeMond Racing Cycles. 1995 was too the yr Trek opened a state-of-the-fine art assembly facility in Whitewater, Wisconsin, leaving the Waterloo location free to focus solely on frame production^{[ citation needed ]}.

1997–2005 — The Armstrong years and further expansion [edit]

A steel framed 2002 Trek 800 Sport mountain bike

A aluminum framed, 2012 Trek 1.1 Road Bicycle

A carbon fiber Y-foil from the late 1990s

In 1997, Trek helped sign former earth road race champion (1993) Lance Armstrong to the Expedition-sponsored Us Postal service Pro Cycling Squad. Armstrong won his first Tour de French republic in 1999 aboard a Trek 5500, condign the first American to win the Tour on an American team riding an American made bicycle. Armstrong went on to win a record-setting 7-sequent Tours de French republic, all of them aboard Expedition bicycles bated from a few early time trial stages that he rode aboard a Litespeed wheel, painted and badged as a Expedition. In 2012, all of Armstrong'south Bout victories were rescinded afterward Armstrong was found to have violated anti-doping regulations.^[5]

In 1998, Trek established its Avant-garde Concepts Group (ACG), a collection of engineers and technicians dedicated to technologies development. The leading edge of Expedition's design and engineering efforts, ACG is possibly best known for a number of products introduced and used by Lance Armstrong during his historic Tour de France wins, including the original Trek Madone (2003)—named for the Col de la Madone, a 12K climb that starts in the French town of Menton and used by Armstrong to exam his fitness—and TTX time trial bike (2005). That same yr, Expedition opened its starting time European manufacturing facility, a frame and bicycle assembly plant in Carlow, Ireland. The Carlow facility stayed open until late 2004, at which time Expedition transferred its European production to a manufacturing facility in Hartmannsdorf, Germany.

Responding to the unique needs of female cyclists, in 2000 Trek introduced Women's Specific Blueprint (WSD) cycle and accessories. WSD products are designed to fit female person riders, and feature sizing and proportions appropriate for women. In October 2001, Trek introduced a custom wheel program named Project I, which gave customers the opportunity to customize their Trek bicycle by selecting the bike's paint scheme and component mix.

Hoping to expand into a new market place segment, Trek introduced Trek Travel in December 2002, a provider of luxury cycling vacations in Europe and North America. Trek Travel operated as a wholly endemic subsidiary of Trek Bicycle until January 2007, when Trek spun off its interests in the company. Despite the separate, Trek and Expedition Travel enjoy a close working human relationship.

In 2003, Trek acquired Villiger, a Swiss bicycle company, and Diamant, the oldest bicycle company in Frg. The acquisition gave Expedition a foothold in the agile-leisure wheel market, an important segment in Europe. As part of the acquisition, Trek took over ownership of the Villiger-Diamant product facility in Hartmannsdorf, Germany. Expedition's global expansion continued in 2005, when Expedition expanded into the Chinese market by opening 2 stores in Beijing and signing deals with 20 Chinese distributors.

For the third time in its history, in 2005 Expedition again expanded its worldwide headquarters in Waterloo, adding another 43,000 sq ft (iv,000 m²) to business firm its burgeoning engineering, R&D, and marketing departments. As office of the expansion, Trek included an atrium exhibit to display a number of historically pregnant bikes from Trek'southward family of brands, including one of the first mountain bikes e'er built by Gary Fisher, and vii bikes used by Lance during his historic Bout de France run (1 from each year, 1999–2005).

2006–nowadays [edit]

Lance Armstrong on November eleven, 2008 at an informal time trial well-nigh New Braunfels, Texas

In 2008, after years of backside-the-scenes back up for the League of American Bicyclists and the Bikes Vest Coalition (at present PeopleForBikes^[6]), Trek announced its 1 World 2 Wheels bicycle advocacy campaign at its almanac Trek World dealer convention in Madison, Wisconsin. Primal to ane World ii Wheels is its "Get By Bike" initiative, which urges Americans to ride their bikes instead of bulldoze their cars for trips of 2 miles (3 km) or less. Through 1 World 2 Wheels Expedition too pledged $1,000,000 to help fund the League of American Bicyclists' "Bike Friendly Community" programme and committed $600,000 to the International Mountain Bicycling Association's (IMBA) Trail Solutions Services. On Jan 6, 2014, Expedition appear the conquering of the Electra Cycle Company.^[seven]

In 2009, Trek created the Trek Women Triathlon Series.^[8] 2011, Trek sponsored three women's triathlon series; the Trek Women Triathlon Series, the Danskin Serial and the Atomic number 26 Girl Series.^[ix]

As from the 2014 season, Trek became the main sponsor of Pro Tour cycling squad Expedition Factory Racing, a continuation of its bike sponsorship of Team RadioShack and co-sponsorship of Team Leopard-Trek.

In 2017, Trek paid equal prize coin to the male person and female winners of the Cyclocross World Cup race hosted at their headquarters in Waterloo, Wisconsin, which was, "the first time in the history of the sport that women would be paid as much as men for racing the same grade at the World Loving cup level."^[10]

In 2021, Trek announced the release of its professional level Madone.^[11]

2014 unified hour tape [edit]

In 2014, the UCI unified the two classifications into a unmarried classification in line with regulations for current runway pursuit bikes. Following the alter in the rules, German Jens Voigt became the first passenger to attempt the 60 minutes record, on 18 September 2014 at the Velodrome Suisse, Grenchen, Switzerland on a Expedition bicycle.^{[12] [thirteen]} He gear up a new record of 51.110 km, chirapsia the previous record ready by Sosenka past ane.410 km.^[14]

In the Media [edit]

Trek Y series bikes were used in the hitting Television receiver series Pacific Blue and outfitted with Spinergy wheels, NiteRider lights and Janned police numberless making each bike worth $five,000.

Products [edit]

Eco-friendly products [edit]

For the twelvemonth 2010, Expedition teamed with multiple suppliers to provide eco-friendly products. This includes brand new bikes that are economically priced and are made out of steel. Steel is an easier material to obtain and recycle. As well, Trek is starting to provide bike shops with funds to start recycling old tubes to exist sent to Alchemy Goods in Seattle, Washington, to be made into bags, seat bags, and panniers.

Bontrager [edit]

Bontrager branded products include helmets, tires, wheels, handlebars, stems, seatposts, saddles, electronics and cycling shoes, water bottles and other cycling clothing and accessories.

LeMond brand [edit]

The human relationship between Trek and Bout-de-France winner Greg LeMond went back to at least 1995 when LeMond licensed Trek to produce LeMond branded bicycles. According to Expedition, "In 1999, the LeMond line was one of the fastest growing route bicycle brands and ane of the tiptop five largest road cycle brands in the United States".^[fifteen]

In March 2008, LeMond Cycling Inc prepared a suit against Expedition, accusing it of bowing to pressure from "third parties" to "wind downwards" his make through lack of distribution and promotion, especially in the European market place. The complaint also says that "Since 2001, Trek has systematically sought to silence Mr. LeMond's correct to make comments that institute an informed and honest stance on matters of legitimate public involvement – the problems associated with the employ of performance enhancing substances". The complaint includes examples of Trek threatening its ties with LeMond in 2001 and 2004 afterwards he fabricated public statements confronting doping, Michele Ferrari, and Lance Armstrong^{[16] [17]}

Expedition responded in April 2008 past suing to sever business ties with LeMond.^{[15] [17]} Trek's press release said that "LeMond's suit was characterized by Shush as containing faux and irresponsible allegations". Shush too said "for years, Greg LeMond has done and said things that accept damaged the LeMond brand and the Trek brand equally a whole". . . . "His actions are inconsistent with our values—values nosotros believe in and live everyday. And subsequently years of trying to make information technology piece of work, we are done."^[fifteen] The adapt was settled out of court in 2010.^[18] Equally of 2021 LeMond remains the only American Tour de France champion and was eventually awarded a congressional gold medal for his career long delivery to cycling.^[19]

Brands [edit]

The Trek Bicycle Corporation consists of several brands:

• Trek Bikes
• Electra Bicycle Company
• Klein Bikes (discontinued)
• LeMond Racing Cycles (discontinued)
• Gary Fisher Bikes (discontinued)
• Diamant Bikes (Federal republic of germany)
• Villiger Bikes (discontinued)
• Bontrager parts — Trek's in-house parts and accessories

Notes and references [edit]

1. ^ ^{a b} Glauber, Bill (2 August 2014). "In the center of political firestorm, Trek Bicycle rolls on". Milwaukee Periodical Picket.
2. ^ Umhoefer, Dave (28 July 2014). "Scott Walker says Expedition makes 99% of its bicycles overseas". PolitiFact. Retrieved 4 August 2017.
3. ^ "Trek Manufacturing plant Experience | Trek Bikes". www.trekbikes.com . Retrieved 2021-10-16 .
4. ^ ^{a b} "Early BMX Pioneers". American Bicycle Clan BMX. Archived from the original on 2008-08-16. [one]
5. ^ "After a two-yr hiatus, Litespeed'due south TT bike is back and looks sharper than ever". VeloNews.com. 2009-03-xiii. Retrieved 2020-02-10 .
6. ^ "PeopleForBikes". PeopleForBikes . Retrieved 2021-08-twenty . {{cite spider web}}: CS1 maint: url-status (link)
7. ^ "Trek announces acquisition of Electra". Bicycle Retailer and Industry News . Retrieved 2020-02-10 .
8. ^ "2009 Trek Women'southward Triathlon Series information". www.trifind.internet . Retrieved 2017-12-27 .
9. ^ "Women's Triathlon Series Follow Tendency in Women's Participation | Triathlete.com". Triathlete.com. 2011-01-28. Retrieved 2017-12-27 .
10. ^ Quinlan, Anna. "The Incredible Way one Company Is Giving Female Athletes the Credit They Deserve". POPSUGAR Fitness . Retrieved 2017-12-27 .
11. ^ Curmei, Cristian (12 January 2021). "Less is More with the Ridiculously Priced Madone SLR-ix Road Bike from Trek". autoevolution. Always wonder what kind of machines riders apply in the Tour de France? Well, what y'all're about to witness is one of those very machines, so continue reading if y'all want to get acquainted
12. ^ Giles Richards (thirteen September 2014). "The Agenda: Jens Voigt aims to break one of cycling's toughest records — Sport — The Observer". The Guardian . Retrieved 18 September 2014.
13. ^ "Answered: eleven questions about Jens Voigt'due south hour record attempt — VeloNews.com". VeloNews.com . Retrieved 18 September 2014.
14. ^ Clemitson, Suze (xix September 2014). "Why Jens Voigt and a new group of cyclists desire to break the Hour record". The Guardian . Retrieved xix September 2014.
15. ^ ^{a b c} TREK TO IMMEDIATELY SEVER RELATIONSHIP WITH GREG LEMOND Archived 2012-06-09 at the Wayback Machine, Media Release, trekbikes.com, 2008 iv eight, retr 2012 10 13.
16. ^ Complaint, LeMond Cycling Inc, vs Trek Bicycle Corporation Archived 2008-05-sixteen at the Wayback Automobile, 2008 iii 20, retr 2012 x 13. from trekbikes.com.
17. ^ ^{a b} Trek announces an finish to deal with Greg LeMond, Steve Frothingham, Velo News, Published Apr. viii, 2008, Updated Apr. nine, 2008, retrieved 2012 x 13
18. ^ Steve Frothingham (Feb ane, 2010). "Trek/LeMond lawsuit settled". VeloNews. Retrieved 2012-10-13 .
19. ^ "road back for Greg LeMond could include Congressional Gilded Medal". Minneapolis Star Tribune Tony Chocolate-brown. 3 October 2019. {{cite news}}: CS1 maint: url-status (link)

External links [edit]

• Official website

Where Is The John P Burke School Of Public Service Located,

Source: https://en.wikipedia.org/wiki/Trek_Bicycle_Corporation

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